courses
Data Collection & Tracking Design 101
The Entity & Activity-based event schema
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Lessons
1
Introduction to Data Collection
2
The easy “just dump it” approach to data collection
3
The Disconnection between tracking and business actions
4
Collect the important business questions
5
Collect data using a metrics-based approach
6
Collect data using a business & product based approach
7
The benefits of a structured approach instead of just dumping the data
8
The “Segment” way of Event Tracking - and the problems it can create
9
A quick update for this course and the three layer framework
10
The Entity & Activity-based event schema
11
Customer Events - data that represents your business
12
Product Events - data that shows product usage
13
Interaction Events - most granular level of events
14
Recap of data collection and tracking plan 101